Rebranding AAJA for Today and Tomorrow

AAJA family,

Since January, our national rebranding committee has been working closely with In-House International to redesign AAJA’s brand identity. We’re thrilled to be working with such a broad range of talented AAJA members on our committee. They were selected based on their involvement in AAJA (local or governing board), chapter affiliation (AAJA Asia or US chapter), and especially their expertise in web design and development. The committee includes Frank Bi (The Verge), Emily Chow (Washington Post), Kathy Chow (AAJA Executive Director), Chiew Chung (ClassDo), Esther Gim (Mic), Nelson Hsu (NBC), Justin Seiter (AAJA Program Coordinator), and myself.

The goal of the rebrand is to move AAJA’s mission and legacy into a modern, digital-first era. Our work isn’t finished, but here’s a glimpse of what our journey has been like so far:

Logo Redesign

We kicked off the rebranding process by identifying three core values:

  1. Community
  2. Impact and Influence
  3. Forward-thinking

These traits not only guided our logo redesign, but they also encapsulated the spirit of AAJA in five, ten, or twenty years from now. Community epitomized the connectedness of our organization, impact embodied the importance of our role in the journalism industry, and forward-thinking reflected the vision and talents of our membership.

From there, the committee agreed on a new logo, bridging AAJA’s legacy while positioning us to excel and embrace the future.

Our new branding identity isn’t ready for the spotlight yet, but there will be more updates in the weeks to come. Please don’t hesitate to reach out if you have any questions. This is going to be an exciting, transformative year for AAJA. There’s no better time to join or renew your membership, and register for our annual national convention.

See you all in Philly!

Yvonne Leow

AAJA President

yvonnel@oldsite.aaja.org